This target market is the basis for everything you'll do – your branding, the products and services you'll offer, the marketing channels you'll use, and the way you interact with your customers. This is why it's essential to take this crucial first step.
Your ideal customer is the person who can benefit the most from what you're offering. Businesses create a persona that describes this market as one individual.
It might say something like, "Bob is a small business owner in the American Midwest earning XXX per year and seeking to grow his business…" It's very specific so that you know exactly who you're targeting.
To create a customer profile, you'll need to gather as much data as possible about the people who'll buy from you.
Here are the questions your customer profile should answer:
An accurate and complete picture of your ideal customer starts with identifying where they are and what they do. Demographic information such as this includes things like geographical location, age, job status, annual income, family structure, and so on. Answer the question, "Who are you?"
Your ideal customer is facing some problem or challenge. You need to discover what pressing need they have so that you can offer the product or service that will solve it. What change will your offering bring about in the customer's life?
A major part of your ideal customer profile is buying behavior. When and how does your target market shop? How do they feel about the money and the products and services they buy? If you know this information, you can adjust your offer to fit your customers' particular lifestyle and buying behavior.
This is an important question for understanding the behavior of your customer. Many people get close to buying but stop at the last minute for one reason or another. They might wonder if the product will actually deliver the results, or they may not be sure whether it's worth the price.
Your marketing should address these objections and dispel them to remove obstacles to buying.
So, where do you go to find this information? There are many ways you can learn about your market:
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